Essay on Sexuality in Advertising - 1350 Words

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain†¦show more content†¦As images like this began to appear, they shocked the public, especially children who were previously unexposed to such graphics. But, despite the shock factor and the apparent irony that exists in a clothing store whose ads feature models who aren’t wearing clothes, these ads work. Now these bags and other such ads are everywhere, both reflecting the crafty idea to turn customers into walking billboards, as well as representing the number of people who respond to these advertisements. Even if the groups of people who shop there aren’t necessarily responding to the â€Å"sex sells† approach, they are still advocating it by buying Abercrombie as well as other stores that use sexuality in ads. It is rare to find someone that outwardly objects to this form of advertising; people have come to accept that this has become commonplace in the world of advertisement. This was not always the case though; the prevalence of this style of advertising is fairly new, only starting in the past 10 to 20 years. The difference between advertisements now and in the 60s is one that is shocking when considered in a side-by-side comparison. These are two advertisements for the same company: Levi’s jeans. The left one is from the 1960’s whereas the right is a recent ad for a new style of jean that Levi’s has created. Right away it is apparent thatShow MoreRelatedEssay about Sexuality, Ideologies, and Gender Roles in Advertising1937 Words   |  8 PagesFor as long as advertising and mass media have been around, so has their incorporation of sexuality and ideologies. Day after day we are plastered by articles, images, and audible forms of advertising. I would estimate that the average person encounters between fifteen hundred and three thousand forms of advertising each and every day. Of those fifteen hundred to three thousand, it would be safe to say that more than two thirds of them portray sexuality and socially constructed ideals. 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As resultsRead More Humor Should Replace Sex in Media Advertising Essay1601 Words   |  7 PagesHumor Should Replace Sex in Advertising   Ã‚  Ã‚   In todays society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.    Two effective methods of catchingRead MoreAnalysis of Contemporary Magazine Content1183 Words   |  5 PagesAnalysis of Contemporary Magazine Content Introduction In the twenty-first century, both men and women have become targeted groups in advertising. Both target markets are flooded with images and content that promotes stereotypical sexual identities that are based on sexual images as well as cultural notions of gender roles. 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Compare and Contrast Iliad vs. Odessey - 1184 Words

How do Homer’s the Iliad and Odyssey compare and contrast? July 4, 2012 at 8:12 am How do Homer’s the Iliad and Odyssey compare and contrast? The Iliad begins with Chryses, a prophet of Apollo, coming to a Greek camp and offering valuable â€Å"penalty tokens† requesting the return of his daughter who the Greeks had captured in a raid. Because Agamemnon believed she was rightfully his, he refused. Most of his fellow Greeks wanted him to return her in order to avoid conflict. In order to preserve his time (honor, respect, value), Agamemnon brings danger to them all. Chryses prays to Apollo and a plague is released upon the Achaeans. Achilles, a basileus in the Greek army, suggests seeking insight from the prophet Calchas. Upon doing so†¦show more content†¦Traveling on, they pass by the island of the Sirens, whose seduce men with their song. Odysseus prevents his men from hearing their song and they make it past. Next, he passes by the monster Scylla and the whirlpool Charybdis. Five men are eaten, and the rest go to the island of Helios Hyperion, the sun. Circe warned him not to eat the cattle but they did anyway. When they sail away, Zeus destroys their boat to punish their impiety. Odysseus alone escapes. He finally comes to the island of Calypso, where the story began. In the text, â€Å"The Greeks, History, Culture and Society,† authors Morris and Powell compare and contrast the Iliad and the Odyssey as such, â€Å"The remarkable Odyssey†¦has a tripartite plot, but moves more in spirals than in a straight line. Whereas the Iliad describes a man at odds with his society, a man apart, the Odyssey describes a man who journeys far, suffers much then returns to his proper place in society†¦the Iliad is tragic, the Odyssey is comic [meaning the story ends in harmony and acceptance].† In the Iliad, people die in combat, often times honorable men against honorable men. Morals are a major theme expressed in the Iliad. Upholding a state of honesty, restraint, discipline, honor, and respect are important characteristics that are sought for. The Odyssey deals with Odysseus striving to return home and the morals of mortals are critiqued by Zeus. While Achilles challenges his commander Agamemnon and abhors devious

Netscape’s Initial Public Offering free essay sample

Q1. Why has Netscape been successful to date? What is its strategy? How risky is its current competitive situation? Netscapes most successful product was the leading client software program that allowed individual PC users to exchange information and conduct business over the internet, being the most user-friendly version of similar products. Mid 1995, out of the 57million internet users, 8million were new that year. Internet was growing rapidly. Netscape set the industry standard with Netscape Navigator and managed to capture 75% of the market by Spring 1995 and was poised to make money by selling software to companies willing to make use of online marketing opportunities. However, this success carried some risks with it, too, according to us. Netscape Navigator, the companys most successful product, accounted for 65% of total revenues in Q2 2005. Server and integrated application software accounted for 28% of revenues in that quarter. Notwithstanding any other factors, deriving such a large share of your revenues from one product always carries a long-term risk with it. We will write a custom essay sample on Netscape’s Initial Public Offering or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Given that Spyglass Inc was Netscapes only real competitor in 1995 (and even competing on a different market), it is beyond doubt that Netscapes short term position in the market was excellent. However, with big giants such as Microsoft, America Online, and Progidy developing similar software and planning to enter the same market Netscape was engaging in on a 1 or 2 year term from 1995, one should have concluded that it was not very likely that Netscape would remain in its unique monopoly (or close to monopoly) position. It can be inferred from Exhibit 3 of the article that Microsoft and America Online had a far greater spending power than Netscape in 1995, adding to their chances of taking up market share in the near future. Q2. Value Netscape. Total Equity value 154,874,816.46 IPO Share price 30.97 Notes: 1. Considering the industry is in inception phase and there is a large growth potential, a growth rate from 1995 to 2005 of 15% is assumed. 2. Assume interest expense and income stay constant over time 3. When calculating the depreciation, the additional capital expenditure is also taken into consideration and is also depreciated on 10-year straight line basis Q3. How fast does Netscape have to grow on an annual basis over the next 10 years to justify the $28 offer price? Under the same assumption in Q2, the growth rate should be 11.09% over the next 10 years to justify the $28 offer price (using solver). Q4. What sources of capital other than the public equity markets could be tapped to satisfy these capital needs? -When a private company decides to raise outside equity capital, it can seek funding from several potential sources: angel investors, venture capital firms, private equity firms, institutional investors and corporate investors. Netscape already has : Jim Clark as Angel Investor Adobe and five other media companies as Corporate Investors and Kleiner Perkins as Venture Capital Firm So, it can go to Private Equity Firms and Institutional Investors before raising public equity. Another possibility is a Joint venture with a competitor. Q5. What are the advantages and disadvantages of public ownership? Advantages Better access to Capital Greater Liquidity Visibility Disadvantages Equity holders become more widely dispersed, making it difficult to monitor management Firms must satisfy all legal and regulatory requirements (e.g. SEC filings, SOX etc.) which is costly and time-consuming. Q6. Why are many IPOs underpriced? -A naive view would be that issuers have no choice because a relatively small number of underwriters control the market. -The more commonly accepted explanation is referred to as the winners curse. The winners curse describes the effect that rationed allocation of shares for each investor has on pricing. When an IPO goes well, the demand for the stock exceeds the supply, thus allocation of shares is rationed. However, if an IPO does not go well, demand at the issue price is weak, so all initial orders are filled completely. So you only get all the shares you demanded, if the IPO is more likely to perform poorly, and you get only part of your order if the IPO went well. This effect implies that it may be necessary for the underwriter to underprice its issues on average in order for less informed investors to be willing to participate in IPOs.